3/15/11

Decline of Newspaper Industry; Why Not Move into Radio With Radio-Newspaper Stations?

The state of newspapers went into decline with free, instant radio broadcasts with news along with television. For the time being however radio remains the most accessible for of mass media to the poor and for travelers while newspapers have faded out as a new generation finds the paper format as uninteresting as the prior generation found it intriguing. Newspapers could move into radio broadcasting of their content themselves as summaries to bring the public to buy a paper locally to read the full story.

Radio broadcasts have radically declined in quality in news and music. Their use for education is virtually nil. Newspaper radio stations could read their high value articles, read Internet blog articles, high value columnists and educational content. Newspaper broadcasts might combine information within-detail information available in paper, as well as provide information on discount coupons available in a particular issue.

One day Internet radio may reach the public through radio wavelengths, until then Newspaper radio stations could be a way to revitalize local news interest and also provide intelligent thought for local people to listen too rather than just national mass media blather.

Newspaper broadcast stations should not make the mistake of resembling ‘talk’ radio with off the cuff ad libbing on sundry political topics so blunt as to be of the quality of dirt as like as not. If even notable syndicated columnists are brought aboard only their written works should be read by themselves or speech synthesizers without rave bias.

Human beings can read word information far faster than they usually can listen to it. Unstructured political ad libbing on talk radio in comparison to careful structured essays resemble a fellow straight out of the gym in a sweat suit compared to a guy wearing a suit. The very casual approach tends to lose out on the presentation of quality information. Quality information was the basic advantage newspapers like the Anchorage Daily News had over radio.

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